Marketing Assistant Interview Questions

Marketing assistants perform a key role in enhancing brands and businesses, providing a stream of potential prospects. Their duties cover everything from developing new campaigns to creating press releases and building long-lasting relationships with new customers.

Perfect candidates for this role should display superior communication skills in order to successfully interact and collaborate with a custom base as well as other team members. Also, a good fit should emanate inventiveness and enthusiasm to effectively implement projects on time and budget. Plus, any online marketing skills are always welcomed by all employers, since this field is growing in influence. In order to save you from all this unnecessary flow of “whats”, “whys”, and “hows”, we’ve complied marketing assistant interview questions that hit the point.

EXPERIENCE-BASED QUESTIONS

• Have you ever created bespoke marketing campaigns? If yes, what exactly did you do? What did you enjoy the most?
• What is the difference between mobile and online marketing?
• Do you possess SEO competence or experience?
• Do you have any experience with mobile marketing?
• Have ever dealt with paid advertising?
• What components does an efficient digital campaign include?
• Talk about the last integrated marketing campaign you worked on.
• How would you handle public grievances and complaints in social media?
• What makes sales and marketing different?
• How do you successfully meet deadlines?
• Describe your team. Who do/did you work with?
• Who are/were your clients?
• How do you receive feedbacks from customers? How does it affect your initial strategy? What do you do to modify the initial marketing strategy?

PREFERENCE-BASED QUESTIONS

• What attracts you in marketing in the first place?
• Why did you choose this particular position?
• What qualities does a top-skilled marketing assistant comprise?
• What makes a quality marketing material?
• How can you promote a brand by means of social media?
• What do you prefer, technical or content marketing? Provide arguments.
• Outline the prospects for offline marketing. What makes offline marketing still relevant?
• Are you a team player?
• Name your favorite marketing campaign. Why?
• Do you enjoy getting involved in a role from the start?

ROLE-SPECIFIC QUESTIONS

• Name the latest trends in digital marketing.
• In your opinion, how do our customers discover our brand?
• What is your response to a client who wants his campaign to go viral?
• Draw the connection between SEO and content marketing.
• Describe the relationship between social media and content marketing.
• How can you measure the level of a campaign’s effectiveness?

GENERAL QUESTIONS

• What do you know about our business nature?
• Why do want to work for us?
• What makes us stand out?
• Who are our clients?
• What are your weak/strong points? How do they correlate with this position?
• Describe your career aspirations.
• What are your salary/wages expectations?